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Our Brands

Our business operates under a selection of core proprietary brands and we work in partnership with BP, Caltex and Shell, as well as a broader range of small, medium and large resellers.

Commercial

Puma Energy

Puma Energy is the Company’s corporate and commercial brand, which launched in the Australian market in 2013 with the acquisition of the Ausfuel Gull, Matilda, Neumann Petroleum and CCG networks.

Retail

Puma

Our service station brand is Puma. We are currently undergoing a rebrand programme of work, which will see our retail sites rebranded with a fresh new look and feel. We are also undergoing site improvements to improve the overall customer experience.

Gull

We have over 88 Gull-branded service stations and sites across Western Australia, South Australia, Queensland and the Northern Territory.

Choice

We have over 30 sites operating as Choice Petroleum in the central Queensland market, with some coverage extending into the Brisbane metropolitan region.

Peak

Our much-loved Peak brand of service stations operates predominantly in the Perth metropolitan area.

Matilda

There are currently over a hundred Matilda-branded service stations located primarily in southeast Queensland and northern New South Wales.

Cartage

Directhaul

The Directhaul brand represents our fuel transportation (cartage) and logistics division.